Redicrete is a Newcastle based pre-mixed concrete supplier who ran an NRL Footy Tipping Comp within their local community. The prizes for first, second and third consisted of a fully branded Waeco fridge, 70L esky and bar fridge respectively.
When it came to designing the wrap for these products, I aimed to create something that was indicative of the concrete industry however put a slightly more arty twist on it through the use of graffiti as concrete is often the canvas used by graffiti artists.
The artwork was created through applying Photoshop effects and brushes to photos of the concrete trucks to achieve the graffiti effect. The black paint drips around the top edge of the bar fridge artwork were placed there to create a seamless design that incorporated the black door handle of the pre-purchased fridge.
The text that sits beneath the logo was hand drawn to represent the street art style of the artwork. With the patterns and scribbles that faintly appear above the artwork being taken from photos taken in the Melbourne laneways.