CIA Precast & Steel were looking to revamp their visual image to bring it inline with the quality product they produce. As part of the re-brand, a new logo was created which flowed through to business cards, digital templates, external signage, internal branded environment and vehicle signage.
The design of the CIA logo is indicative of a modern business supplying a high quality product within the construction industry. The bold CIA lettering alongside the strong geometric icon forms the heart of the brand. The slanted ‘A’ is representative of a prop holding a precast panel in place (the panel is represented by the ‘I’) during the installation process. The slant of the ‘A’ also adds a point of differentiation and lends itself to suggesting that this business will work with clients to push boundaries and reach solutions that are advanced in their industry. The icon at the beginning the logo is both an adaptation of the C, I and A as well as a stylised structural piece similar to what may be seen on a construction site during the installation process. The figurehead icon is a key element of the brand that flows throughout the secondary language and other brand elements.
When it came to designing the car graphics, they needed to stand out both on the road and on cluttered construction sites, which is where the icon came in. The icon was re-arranged to wrap around the front half of the car, resulting in two different colours on each side. This icon reappears as a fade pattern on the bottom of the doors as well as on the back section of the cars to allow for better brand recognition through incorporating a partly full colour version of the logo on each side.
The business cards were printed with a Spot UV effect of the icon pattern on the front face to suggest the top quality premium product that CIA Precast & Steel can produce.