Advanciv is a Newcastle based supplier of Civil Precast products, such as wheel stops, headwalls and kerb entry units. I was tasked with the role of creating an overall brand presence and tone of voice within the marketplace using a supplied logo and colour palette. The result was business cards, flyers, presentation folders a vehicle wrap and promotional stubby coolers.
To add a point of differentiation to the first impression of the Advanciv brand, the decision was made to include an enlarged Spot UV ‘A’ on both business cards and the presentation folders.
Although the ‘A’ doesn't appear on the flyers the curve of the base is evident in the header section of each document.
Following through with the same theme sees the ‘A’ used as the main feature in the vehicle wrap. The backwards angle of the ‘A’ adds movement and modern edge to the car. The dark bonnet adds an extra dimension to the graphics as the car is driving towards you. The vehicle wrap also features a slightly faded ‘A’ pattern over the darker sections which is reminiscent of the Spot UV that appears on the printed material.