Frupop is a kids drink that contains 5% fruit juice and is available in four flavours: Mango, Strawberry, Peach and Red Grape. The initial brief requested that the label design appeal to the kids market but still adopt a slightly minimalist approach allowing for the fruit to take centre stage.
As this product is targeted towards school aged children, a rounded playful logo was created. Through adopting the bubble style font, the text seems to take on a character of it’s own, as if it is the playmate of the fruit character used on each label. The decision was made to split the text onto two lines to allow for a better fit around the thinner neck of the bottle.
The concept of this label design stems from a stylised version of some cartoon characters that I was taught to draw as a child by a cartoonist who came to visit our school. By placing the large fruit heads on each of the bodies in place of a normal head, the flavour can be easily distinguished and is the first thing that your eye is drawn to. The child-like characters seem as if they belong outside, playing in the school yard, hence the rough brick wall that has been placed behind each figure. This also evokes the message that these drinks are ideal to be packed into a school lunch box.
This design did not progress past the conceptual stage.