The Gold Coast Theatre Alliance Inc. were in need of a brand new logo and brochure design to promote and advertise the upcoming shows and programs for the first 8 months of the year.
The logo design was to be modern and simplistic with clear theatrical symbolism. By designing a stylised monogram logo utilising the classic comedy and tragedy theatre masks the logo meets the brief and provides the option to use a full variation with full text or a cropped acronym version. The logo is also just as powerful when presented in either gold or silver as it is in black or white.
The brochure design posed a challenge considering there was a large amount of information to fit into a standard trifold double sided A4 brochure. This brochure would typically be placed in an advertising stand amongst other community focused brochures. This meant the front cover had to be clear and direct considering only the top half of the brochure is usually visible in these stands. It was this element that was the deciding factor to place the logo at the bottom of the front cover rather than the top with the word ‘LIVE’ sitting where the logo would usually be. This makes for a more intriguing image as anyone interested in live performances will be more likely to react this this simple word rather than the logo. A standard grid structure using the brand colours to distinguish and segment information was used on the other 5 panels of the brochure to allow the key information to be easily accessible for people interested in attending a performance or finding out more information.
A basic style guide was also developed as part of this project, so that in the instance someone else had to take the reins with the visual direction, the Gold Coast Theatre Alliance Inc. can maintain some brand integrity.