Goodness Gracious is a brand that I established in order to sell hand made greeting cards and envelopes that I design and make. It started as an online Etsy store (etsy.com/au/shop/GoodnessGraciousAU) and is now also stocked in The Crepe Myrtle Tea and Coffee Rooms in Stroud, NSW.
When designing the brand for Goodness Gracious I wanted to create something that was reflective of my consistent use of vibrant colours and patterns, as well as being representative of the handmade element of the brand.
The logo features hand drawn type to draw on the true essence of the brand with the signature Goodness Gracious pattern being applied to the shape. The linking of the two letters within the monogram nods to the notion that greeting cards are often shared between friends and loved ones.
The overall structure of the Point of Sale display was determined by The Crepe Myrtle Tea and Coffee Rooms, however all design elements were left open for free creative reign. The aim of this design was to stand out and attract attention in a crowded retail space. A clean simple design with a focus on the Goodness Gracious logo and signature pattern was a key factor in the design as well as stating the key facts that these are handmade products and are blank inside for purchasers to write their own special message.
As a natural progression, Goodness Gracious has also become a platform to display my other creative work and endeavours.