Hunter Galvanizing is a Newcastle based hot dip galvanizing company that were looking for a minor overhaul on their visual brand. They didn't want to change their logo as the existing on is an image that is well known within their industry and works for them at their current business stage. The ‘brand renovation’ consisted of developing some secondary language for the brand in the form of a grey triangle montage pattern that is representative of the varying shade of grey that can appear in the final outcome of a hot dip galvanized product. The secondary language was rolled out across all company vehicles including twin cab utes, trucks and trailers as well as business cards and digital document templates.