I was approached by Kim from KMB Photography to create a logo for her newly established photography business specialising in portraiture. Kim had an idea of the style that she liked but also wanted to see a completely different option to see where her logo could actually take her - the left of field option was the one that she decided to use!
Taking a portrait of someone can be a personal experience, therefore I wanted to draw on this personalised nature with the logo. I was already leaning in the direction of creating some hand drawn lettering when I glimpsed Kim’s own handwriting in passing and thought what’s more personal than that? Using this would mean that there’s a piece of Kim in her own logo. I scanned the handwriting and pulled out the K, M and B letters that I required. I did tidy the letters up ever so slightly but wanted to keep the rough edges to give the brand more personality.
The end result is a clean, fresh logo filled with personality and a story behind it!