Internal communication pieces have been created for various sections within the Optus brand using agency supplied brand assets. These pieces include documents such as small booklets, flyers and handouts which often incorporate the use of infographics.
The challenges that arise when working on these pieces is knowing how to work within the brand guidelines so as to hold consistency across all print and digital pieces. Depending on what section of Optus the piece is designed for, a slightly different graphical voice can be applied to the pieces to deliver the desired message while still keeping within brand guidelines.
Overall, the main aim of these pieces is to provide information to staff and customers in a clean, simple and concise manner.