Paper Mill Print Brokers is a Queensland based print brokerage who aim to offer a modern printing experience with a nod to traditional customer service.
I was approached to re-vamp the logo that the guys had designed themselves and bring an industrial 1800’s design style vibe to the brand essence while still employing a modern edge to the overall image. The cog is something that had to stay; I worked on simplifying the line work into a clean vector and adapting a complementary font choice that is clean and modern with a hint of the ‘good old days’ being drawn into the serif style. I suggested the addition of the ‘Print Broker’ text to the logo to better indicate the service that ‘The Paper Mill’ offers.
In addition to the logo re-vamp, an A5 advertisement was designed to place on the back page of a brochure. The key text block was positioned on an angle in the central part of the ad to reminisce with the 1800’s design style, a slight industrial style hand-drawn textured background was applied to the white space background of the advert. Cyan, Magenta, Yellow and Black were chosen as the palette to enhance the direct link to the print industry.