Simple Supply is an all in one marketing hub based on the Gold Coast, QLD specialising in the Hospitality industry. Check out their website to find out more: www.simplesupply.com.au
The guys behind the brand had a good idea of the direction they wanted to head with their brand imagery, having previously worked with them before, I was approached to provide an external opinion on their design which led to some ‘renovations’ and further development to their current logo and branding.
The name ‘Simple Supply’ immediately lends itself to a modern, slimline and ‘simple’ looking logo that steers clear of any flourishes and hidden messages. The team behind the brand want to deliver their services without the usual marketing flair, the end result being a simple sans serif wordmark. By tilting the ‘e’ slightly a small sense of adventure is added to otherwise straight talking logo and lends itself to the youthful and creative nature that comes with the young team behind the brand. This slight amendment to the letterform lends itself to the fast paced ever-changing nature of the hospitality industry that they are targeting. The decision was made to capitalise the ’S’ on the word ‘supply’ to emphasise that the team are there to supply what you need within the marketing space and the full stop added to the end of the wordmark to finalise the name and nod to the simple, straight talking approach that the guys are looking for.
My work on the brand included the guidance and amendments to their current logo, partnered with a matching monogrammed version to be used on social media profile images or browser favicons. This also extended to colour palette research and design to achieve a consistent and strong brand image which flowed through to the iconography designs to be used across digital platforms such as websites and social media.